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Sales during the festive season are vitally important for any retailer. More than 30 to 40% of annual sales can be made in the few weeks leading up to Christmas. For Amazon, the 2009 Christmas period was an extremely important period, for a variety of reasons over and above the normal sales surge.

The Kindle 2.0 e-book reader, which hit the market in February 2009, and which had already shown itself to be a very successful product for Amazon, became the online retail giant’s number one selling item, and their most gifted and most wished for product ever. It has remained the number one selling item on Amazon’s website since that time.

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Tags: Amazon Kindle, ebook readers, ebooks, electronic books, Kindle 3

E-book readers, and the e-books to read on them, are a very recent phenomenon. All the same, they seem to have been adopted very rapidly by the public. A lot of the thanks for that has to go to the Amazon Kindle reader – in particular the Kindle 2.0 which first appeared on the market in February of 2009. The third generation Kindle was released in August of 2010 and, despite prophecies of doom for the Kindle following the release of the Apple iPad, is selling faster than ever. However, it was the Kindle 2.0 that really helped e-books to take off.

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Tags: Amazon Kindle, e-book readers, e-books, gadgets, technology

A significant factor in the success of the Amazon Kindle Reader has definitely been the enormous number of Kindle books on offer for consumers to choose from. Currently, Kindle owners can choose from more than 725,000 Kindle books - and that’s just the paid titles. Amazon also has 1.8 million books which are now out of copyright and can be downloaded to the Kindle for free.

In addition to making huge volumes of reading material available for Kindle owners, Amazon has definitely made every effort to allow readers to enjoy Kindle books without a Kindle reader. This has been achieved by the release of a number of free Kindle apps which allow Kindle books to be read on a variety of different devices.

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Tags: Amazon Kindle, ebook reader, personal electronics, product review

The world of book publishing is about to enter a period of massive change - and it’s all due to the relatively recent growth in the popularity of both e-book readers and e-books. As a result of the increased popularity of e-book readers – such as the Amazon Kindle for example – e-books have rapidly become accepted by the general public. It would be very easy to consider them as no more than another way of delivering written content. However, they may prove to be the most significant change to reading since Gutenberg invented the printing press.

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Tags: Amazon Kindle, ebook readers, ebooks, personal tech, technology

The Amazon Kindle reader has been a huge success for Amazon since it was first launched in November of 2007. The updated Kindle 2.0, which launched in February 2009 was a driving force in the early development and growth of the e-book reader market and the latest third generation Kindle reader, launched at the tail end of July 2010, has been flying off the shelves.

According to Amazon, the new Kindle 3 has been selling faster than any previous Kindle did during the equivalent post launch period. It’s a long way removed from the widely forecast demise of the Kindle that a lot of industry analysts anticipated in the wake of the Apple iPad’s launch.

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Tags: Amazon Kindle, ebook readers, ebooks, personal tech, technology